A beholde CASE STUDY
Overdrive Raceway is a two-story indoor go-kart racing track in Colorado Springs. They have a sports bar and two different tracks that cater to both adults and youth, as well as food and designated areas for birthday parties and corporate events.
Overview
Starting a business from scratch is a challenge, but a fun challenge. We had to really evaluate the personality of Overdrive and put that into a format that would be pleasing to both adults and kids, and speak to the “fun” that Overdrive offered. To help this multi-million startup get off the ground successfully, that meant logo design, branding guidelines, menus, business cards, flyers, web design, video, indoor wall wraps, vehicle wraps, signage, employee badges, and more.
“If you’re looking for a partner that can truly capture your image and expand it across a number of platforms, look no further than beholde! Our company has used beholde for all of our media, from logo design and providing graphics for our flyers, all the way to designing full size wall murals and vehicle wraps for our business. They even helped produce and film some of our in-house instructional videos for our guests, and really made us feel professional for a brand new business. We have been thrilled to work closely with beholde for the last 7 years, and plan to spend many more with them for all of our graphic design needs!”
James Mundle
CEO, Overdrive Raceway
Our Role
Logo & Branding
Video Production
Wall Wrap Design
Vehicle Wraps
Web Design
Print marketing
Advertisements
Print & Digital menu
Photography
Apparel Design
Kart Graphics
The Challenge
Overdrive came to us during the construction of their indoor racetrack and had no branding, creative direction or collateral.
Our Strategy
Logo & Branding
Design logo and engaging branding, and ensure consistency across all platforms
Website
Build a lead-generating, visually captivating website
Video Production
Create broadcast commercials and entertaining employee safety training videos
Graphics
Design bar menu, wall wraps, TV graphics, flyers, etc. with an exciting cohesive feel
Social Media
Initiate interactive, engaging accounts and evaluate traffic for effectiveness
Photography
Photograph race tracks, karts, features, events, and food and beverage items.