Why Email Marketing Is Still Relevant in the Age of Chat Apps

With the rise of instant messaging, it would be reasonable to think that email marketing would fade into obscurity, but that’s far from the case. Despite the popularity of chat apps, email marketing maintains its edge through superior personalization and detailed analytics that chat platforms can’t match. It allows you to tailor your messages precisely […]
Versatility Brings Home GOLD at 2024 MUSE Creative Awards Competition

Versatility continued its 2024 winning streak with Gold distinction at the MUSE Creative Awards for their Douglas County Fair & Rodeo Event Marketing.
2023 in Review: A Year of Overused AI Words and Phrases

Taking a break from analyzing data and creating content calendars, we decided to sit down with notorious language model ChatGPT and make it evaluate its own negative impact on the content marketing world.
Versatility Wins Silver at 2023 MUSE Creative Awards Competition

Versatility continued its 2023 winning streak with Silver distinction at the MUSE Creative Awards for their Protect Open Space campaign.
Emotive Marketing Isn’t Just ‘Sad’ Stories: The Benefits of Full-Spectrum Emotional Marketing

Find your niche’s audience with the power of emotional marketing! Discover how emotion-based strategies go beyond just “sad” stories.
The State of Social Media Advertising in 2023: Trends and Tactics

The State of Social Media Advertising in 2023: Trends, Tactics and Strategies In the last decade, social media advertising has been one of the most effective ways to reach new customers and grow an audience. From its humble beginnings as a simple way to stay connected with friends and family, it’s now become a powerful […]
From Pokémon Go to Branding: How AR and VR are Revolutionizing Marketing – Copy

From Pokémon Go to Branding: How AR and VR are Revolutionizing Marketing It’s no secret that technology is revolutionizing the way we do business. And in today’s world, augmented reality (AR) and virtual reality (VR) are two of the hottest trends for marketers. From Pokemon Go to creating immersive brand experiences, AR and VR have […]
Unlock the Power of AI in Marketing: Best Practices and Real-World Examples

Artificial intelligence (AI) in marketing is a revolutionary force that will change the way businesses market their products and services.
Versatility Starts 2023 with Platinum at AVA Digital Awards

Versatility started 2023 off right where 2022 left off, by earning Platinum at the 2023 AVA digital awards.
So You Had a Big Year? Now What?

So You Had a Big Year…Now What? A lot of advice from industry experts centers around solving problems of The Struggle: Not enough sales, leads, or exposure; the difficult conversations you have with underperforming employees; bleeding bank accounts and little money for marketing; how to make social media actually work for your business, etc. But […]