Emotive
Marketing

Using timeless emotion-driven strategies with an innovative modern approach to drive real results

WHY
EMOTIVE/EMOTIONAL
MARKETING

Understanding the significance of emotive marketing is crucial as it leverages the power of emotions to create more engaging and effective campaigns that resonate deeply with consumers. This innovative approach transcends traditional marketing methods, paving the way for a more empathetic and consumer-centric approach.

The basis of emotive marketing involves recognizing and understanding the spectrum of human emotions, and how these emotions drive consumer behavior. Emotion identification serves as a compass, directing us towards the creation of campaigns that are not only attention-grabbing but also emotionally compelling. The power of emotive marketing is further amplified when it is combined with advanced technologies like artificial intelligence and big data analytics, which are capable of analyzing and predicting consumer emotions with remarkable accuracy.

In an era where consumers are bombarded with advertisements, emotive marketing offers a breath of fresh air. It’s not merely about selling products; it’s about establishing emotional connections, fostering brand loyalty, and ultimately driving consumer action. The dynamic nature of emotive marketing makes it a vital tool for businesses seeking to innovate and stay ahead of the curve.

THE SCIENCE OF EMOTION

95%

Even though consumers like to believe they're making purchase decisions rationally, subconscious factors influence 95% of decision-making

2 times

Consumers are two times more likely to share strong emotional videos than weak ones

51%

Think the finance sector doesn't rely on emotive marketing? Over 50% of financial services customers are emotionally engaged (more than other industries)

20%

The emotional areas of the brain can process sensory information 20% faster than the cognitive areas

71%

Over 7 out of 10 customers are likely to recommend a product or service based purely on their emotional connection with the brand

70%

Emotionally triggering ad can persuade 70% of viewers to buy a product or sign up for a service

TECHNIQUES IN
EMOTIVE MARKETING

In the realm of emotional marketing, there are key techniques that can significantly enhance the impact of a brand’s message. These include emotive storytelling, the use of color psychology, aspirational marketing, surprise and delight tactics, and personalization. Understanding and effectively employing these methods can foster deeper connections between a company and its target audience.

DIGITAL MARKETING SERVICES

From Pay per Click to Social Media Marketing, these tools can amplify your emotive strategies, helping you reach more people and convert more leads.

TRADITIONAL MARKETING SERVICES

SUCCESS STORIES

See how our emotive marketing approach works in the real world with some of our award-winning client case studies.

Award-winning
Creative Marketing Agency

Gold Winner

Event Marketing
2024

Platinum Winner

Digital Marketing Campaign
2023

Top Voiceover

Winner
2023

Print Distinction

SIlver Communicator
2022

Digital Illustration (Campaign)

Canopus Winner
2022

Top Video Production

Featured on Upcity
2022

Top Web Design Agency

2023

Top Video Production Company

2023

Top Digital Design Agency

2022

Top Branding Agency

2020

Best Instagram Marketing Company

2021

Best Digital Marketing Agency

2023

Best Graphic Designers

2023

Best Social Media Agency

2022