Video Production

No other form of communication allows us to harness the impact of emotive marketing like video

Video production, with its vivid blend of visuals, sound, and storytelling, stands as

the ultimate medium for emotive marketing

In today’s world, where capturing attention is as crucial as the message itself, video production offers a dynamic canvas to paint stories that resonate deeply with audiences. It’s a realm where creativity meets technology, allowing us to craft compelling narratives that not only engage but also stir the heartstrings.

Through the lens of video production, every frame is an opportunity to create an emotional connection, making it the most suited medium to bring emotive marketing to life! Whether it’s a tear-jerking tale or an uplifting journey, videos have the unique power to move people, making them the most effective tool in the arsenal of modern marketing.

Video is a requirement in 2025

In 2025 it’s predicted that TikTok will surpass Facebook as the most popular social media marketing platform for videos

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By 2025, videos will make up 82% of all consumer
internet traffic

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About 90% of consumers say that video can help them make a
purchasing decision

In 2025, it’s predicted that the average internet user will spend almost 100 minutes per day watching videos online

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Emails that contain video have a click rate over 300% higher than
traditional emails

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Social media video ads generate 12 times more shares compared to traditional image-based ads

AWARD WINNING
MARKETING AGENCY

2023 AVA Digital
Platinum Winner

2022 Communicator Awards
Print Distinction

2024 MUSE Creative
Gold Winner

2022 Upcity
Top Video Prodution

2023 Hermes Creative
Platinum Winner

2023 MUSE Creative
Silver Winner

2024 Vega Digital
Gold Winner

2022 Vega Digital
Canopus Winner

Emotional Video
Narrative Strategies

Emotional video narrative strategies are at the heart of captivating storytelling in marketing! In pre-production, understanding the audience’s emotional pulse is key. It’s more than demographics; it’s about tapping into their deepest feelings and values. We weave narratives that mirror these emotions, creating stories that viewers don’t just watch — we feel. We can no longer afford to simply be “informational” in our narratives; we have to craft a story that echoes with empathy, joy, or inspiration, making every viewer’s experience deeply personal.

In this exciting journey of storytelling, every element is fine-tuned for emotional impact. From vibrant storyboards to dynamic scripts, each scene is a brushstroke in an emotional masterpiece. We play with colors, music, and pacing, all meticulously chosen to strike a chord. Our narratives are designed to be more than stories; they’re emotional adventures! It’s about creating content that’s unforgettable, that stays with viewers long after the screen fades. This energetic approach in pre-production is our secret to videos that don’t just catch eyes, but capture hearts.

The Production Process

Our video production process is the same for every size of project. We’re as collaborative as you want or need us to be — we want to make it as easy as possible for you to get am amazing video for your brand!

We have several small steps that make it very easy to understand where you’re at in the process and what all of your options are.

Fifteen-plus years working in film and television in Hollywood has taught us a lot, but working with businesses in Colorado has really helped us fine-tune a process that utilizes our experience in a way that generates results!

Our video production journey begins with a collaborative pre-production process. It kicks off with an engaging conversation, be it in-person, a call, or virtual, diving into your goals, desired audience reactions, and budget considerations. We believe in the science of storytelling — from the precise length of the video to the choice of shots, pacing, and editing styles. Every element, including camera techniques, lighting, and music, is meticulously chosen to evoke the desired psychological reactions.

When scripting is needed, our team of writers immerse themselves in your brand's essence, infusing each word and phrase with the unique tone and personality that defines your identity. This initial draft is just the beginning of a collaborative journey — we then send this crafted narrative to your team, initiating an interactive review process. This step ensures that the script not only captures your message but resonates with your distinct voice. Our goal is to create a script that doesn't just tell a story but speaks in your voice, echoing your values and objectives with clarity and impact.

Storyboarding, while not always essential, is an exciting way to bring your vision to life in the pre-production process. Our team of skilled producers and designers will help transform the script into visual narratives, illustrating each scene with detail. This process isn’t just about sketching images; it’s about creating a visual journey that maps out your video from start to finish. Storyboarding is a powerful tool that offers a glimpse into the final product, allowing for adjustments and refinements before a single frame is shot!

Shoot days with us are a whirlwind of excitement and energy! It never feels like we have enough time, but we always manage to capture everything on the plan. These days are meticulously organized and synchronized with your team, ensuring every moment aligns with your needs and availability. It's a great blend of fun and focused professionalism, where every second counts and every shot is an opportunity to bring your vision to life.

Editing is the stage where the magic truly unfolds. This phase is where our expert editors weave together visuals, sound, and narrative to create a cohesive and compelling story. It's a meticulous process of selection, arrangement, and fine-tuning, ensuring that every scene, transition, and effect aligns perfectly with the intended message and emotional tone.

We love live, in-person reveals for immediate feedback, understanding the unique perspective of each external viewer. When face-to-face sessions aren't feasible, our individual review links offer an interactive alternative for easy, login-free streaming. Here, reviewers can directly annotate the video with comments and suggestions, enhancing the review process. This approach ensures the final edit not only aligns with your vision but also resonates deeply with your intended audience!

Upon approval, we ensure your video(s) are expertly output and delivered in all requested formats. This step is about providing you with a seamless and flexible final product, tailored to suit various platforms and purposes. Whether it’s for web streaming, social media, or high-resolution displays, our delivery process is designed to meet your specific needs, ensuring your content is ready to make an impact wherever it's showcased.

The Bigger Picture

See how our video production service works within the bigger scope of our emotive marketing strategy!

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Video Production